#ADOBE CREATIVE SUITE INITIAL RELEASE UPGRADE#
And if Adobe makes the slightest missteps, suddenly they can lose out on tens (or even hundreds?) of millions in revenue to a wasted upgrade cycle. The catch is, our digital world moves faster than ever. To sell users on a new $800+ software suite, they need to bank on the new, crucial features we’ll need years in advance. But I can look at what happened with Flash, a once-integral Adobe-owned and backed technology that’s now virtually extinct. Adobe Can’t Guarantee Necessary Software Features.Īdobe wouldn’t share its global sales numbers, so I can’t speak to the general ups and downs of the software.In moving us to subscriptions, Adobe has converted every regular user into the most loyal customer possible–the type who buys any new company product, whether it’s needed or not.
Adobe Will Make More Money This Way (Short Term).Here are the other reasons that I think drove Adobe to this decision that went unsaid: Much of this makes sense, but I still don’t believe it’s the full story.